Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.

Author: Deborah Cadbury
Publisher: PublicAffairs
Published: 10/25/2011
Pages: 384
Binding Type: Paperback
Weight: 0.84lbs
Size: 8.41h x 5.53w x 1.02d
ISBN13: 9781610390514
ISBN10: 1610390512
BISAC Categories:
- Business & Economics | Corporate & Business History | General
- Biography & Autobiography | Business
- Cooking | Specific Ingredients | Chocolate

About the Author
Deborah Cadbury is the author of eight acclaimed books, including Chocolate Wars; The Dinosaur Hunters; The Lost King of France; Seven Wonders of the Industrial World, for which her accompanying BBC series received a BAFTA nomination; and Princes at War. As a BBC TV producer and executive producer, she has won numerous international awards, including an Emmy. She lives in London.