Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for a Campus-Wide Program

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset.'

Author: D. Welsh
Publisher: Palgrave MacMillan
Published: 12/10/2014
Pages: 176
Binding Type: Hardcover
Weight: 0.82lbs
Size: 8.50h x 5.50w x 0.50d
ISBN13: 9781137360793
ISBN10: 1137360798
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Skills
- Business & Economics | Management | General

About the Author
Dianne H. B. Welsh is the Hayes Distinguished Professor of Entrepreneurship, Founding Director of the North Carolina Entrepreneurship Center, and Founding Director of the Entrepreneurship Cross-Disciplinary Program at The University of North Carolina at Greensboro, USA. She holds a PhD in Management from the University of Nebraska-Lincoln, USA, and is a recognized scholar in entrepreneurship, family business, and franchising with six books and over 150 publications.