Description
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.Author: Lynn Phillips, Mel Hughes, Stanton Sloane
Publisher: Archway Publishing
Published: 03/26/2024
Pages: 242
Binding Type: Hardcover
Weight: 2.31lbs
Size: 11.00h x 8.50w x 0.81d
ISBN13: 9781665754897
ISBN10: 1665754893
BISAC Categories:
- Business & Economics | General