Do Disrupt: Change the Status Quo. or Become It.


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Description

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then out-smart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.

Author: Mark Shayler
Publisher: Do Book Co.
Published: 05/07/2013
Pages: 144
Binding Type: Paperback
Weight: 0.45lbs
Size: 7.00h x 4.70w x 0.70d
ISBN13: 9781907974342
ISBN10: 1907974342
BISAC Categories:
- Self-Help | Personal Growth | Success
- Business & Economics | Entrepreneurship
- Business & Economics | Motivational

About the Author
Mark Shayler runs Ape, an innovation and sustainability consultancy. He helps big companies think small and small companies think big. He has worked with Samsung, Coca-Cola, Unilever and John Lewis, saving them shed-loads (technical term) of carbon and helping them develop new products and services. He is a keynote speaker and a founding partner of the Do Lectures. He is the author of Do Present: How to give a talk and be heard (Do Books, 2020).