Description
FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE(R) Floss and ELIXIR(R) Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.
Author: John Spencer Jr.
Publisher: Booklocker.com
Published: 10/15/2021
Pages: 274
Binding Type: Hardcover
Weight: 1.15lbs
Size: 9.00h x 6.00w x 0.63d
ISBN13: 9781647197070
ISBN10: 1647197074
BISAC Categories:
- Business & Economics | Marketing | General
- Biography & Autobiography | Business
- Business & Economics | Sales & Selling | General
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