Description
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Author: Harvard Business Review
Publisher: Harvard Business Review Press
Published: 04/12/2011
Pages: 240
Binding Type: Paperback
Weight: 0.39lbs
Size: 8.10h x 5.40w x 0.70d
ISBN13: 9781422162521
ISBN10: 1422162524
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Management | General
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
Author: Harvard Business Review
Publisher: Harvard Business Review Press
Published: 04/12/2011
Pages: 240
Binding Type: Paperback
Weight: 0.39lbs
Size: 8.10h x 5.40w x 0.70d
ISBN13: 9781422162521
ISBN10: 1422162524
BISAC Categories:
- Business & Economics | Customer Relations
- Business & Economics | Management | General
About the Author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.