Latinx Business Success: How Latinx Ingenuity, Innovation, and Tenacity Are Driving Some of the World's Biggest Companies


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An inspiring new message of resilient leadership

Latinx Business Success delivers a powerful and inspiring message of Latinx leadership. Via interviews with many of the most accomplished Latin business leaders in the United States, authors Frank Carbajal and José Morey offer readers a full picture of what it takes to succeed in modern leadership and how to close the digital divide that keeps Latinx people underrepresented in positions of authority.

The book explores the authors' DIGITAL framework--which includes the principles of Decision, Intelligence, Game Plan, Insight, Technology, Abundance, and Leverage--and explains how each element of the system contributes to leadership success for current and aspiring Latinx leaders.

Readers will also find:

  • Interviews with renowned and accomplished leaders from the Latinx community, including Ramiro Cavazos, President and CEO of the US Hispanic Chamber of Commerce, Esther Aguilera, President & CEO at Latino Corporate Directors Association (LCDA), and Silvina Moschini, Executive Producer at The Unicorn Hunters Show, and Cofounder, President, & Chairwoman of the Board of Transparent Business.
  • Discussions of what it means to achieve a truly diverse and inclusive society and how we'll know when we've realized that goal
  • Coverage of a wide variety of industry sectors, including healthcare, media, education, finance, tech, and athletics

Perfect for managers, executives, and business leaders of all kinds who seek a new and refreshing perspective on leadership, Latinx Business Success is also required reading for any member of the Latinx community who hopes to make innovative contributions to the business world.



Author: Frank Carbajal, Jose Morey
Publisher: Wiley
Published: 11/16/2021
Pages: 288
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.10w x 1.10d
ISBN13: 9781119840817
ISBN10: 1119840813
BISAC Categories:
- Business & Economics | Leadership
- Business & Economics | Motivational
- Business & Economics | Entrepreneurship