Description
Unter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zuk nftiger politischer, konomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen k nnen. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausf hrlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einfl sse systematisch zu durchdenken. (11/97)
Author: Liam Fahey
Publisher: Wiley
Published: 11/10/1997
Pages: 464
Binding Type: Hardcover
Weight: 1.87lbs
Size: 9.58h x 6.44w x 1.53d
ISBN13: 9780471303527
ISBN10: 0471303526
BISAC Categories:
- Business & Economics | Management | General
- Business & Economics | Strategic Planning
- Business & Economics | Entrepreneurship
Author: Liam Fahey
Publisher: Wiley
Published: 11/10/1997
Pages: 464
Binding Type: Hardcover
Weight: 1.87lbs
Size: 9.58h x 6.44w x 1.53d
ISBN13: 9780471303527
ISBN10: 0471303526
BISAC Categories:
- Business & Economics | Management | General
- Business & Economics | Strategic Planning
- Business & Economics | Entrepreneurship
About the Author
LIAM FAHEY, PhD, a consultant to a number of leading North American and European firms, is an adjunct professor of management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the United Kingdom. Dr. Fahey has authored or edited six books on management, most recently The Portable MBA in Strategy (Wiley), with Robert M. Randall. ROBERT M. RANDALL heads a San Francisco-based publishing business that operates management magazines; he writes management articles, books, white papers, and brochures. He and Liam Fahey are collaborating on their third book, Strategic Management Tools (Wiley).
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