Making Ads Pay: Timeless Tips for Successful Copywriting

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Author: John Caples
Publisher: www.bnpublishing.com
Published: 02/08/2013
Pages: 258
Binding Type: Hardcover
Weight: 1.13lbs
Size: 9.00h x 6.00w x 0.63d
ISBN13: 9781638231288
ISBN10: 1638231281
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | International | Marketing
- Business & Economics | E-Commerce | Digital Marketing