Description
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book
More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.
More Words That Sell includes:
- Power words for heightening impact
- Positive personal qualities for selling oneself
- Cliche's to avoid
- Color names beyond just red, white, blue, yellow, etc.
- Words that reflect current trends in popular culture
With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
Author: Richard Bayan
Publisher: McGraw-Hill Companies
Published: 07/17/2003
Pages: 176
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.97h x 6.48w x 0.46d
ISBN13: 9780071418539
ISBN10: 0071418539
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Reference | General
About the Author
Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.
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