My Life in Advertising

This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a must-read book for anyone wanting to understand the secrets of how to sell. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press

Author: Claude C. Hopkins
Publisher: Editorium
Published: 07/15/2009
Pages: 132
Binding Type: Hardcover
Weight: 0.81lbs
Size: 9.00h x 6.00w x 0.44d
ISBN13: 9781434117052
ISBN10: 1434117057
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Sales & Selling | General