Description
Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company.
Pitching & Closing gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as:
- How to consistently identify and land the best strategic alliances for your business
- Why people say yes and why they say no
- Etiquette for making introductions and reaching out to people in ways that elicit responses
- Monitoring core metrics to know where to invest your time
In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back.
The road from startup to IPO starts with Pitching & Closing.
PRAISE FOR PITCHING & CLOSING
This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships. -- Adam Bain, President of Global Revenue at Twitter
Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups. -- Dylan Smith, CFO of Box
Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders. -- Adam Braun, Founder and CEO of Pencils of Promise
An honest and insightful look at the delicate and complex handling of business development that] guides readers on how to turn good ideas into great partnerships. -- Kyle Kelly, Business Development & Analysis at Zappos.com
Alex Taub and Ellen DaSilva have written the bible for business development in startup land--a well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape. -- Laurie Racine, Board Member, Creative Commons
I never thought I'd read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read. -- Paul Murphy, CEO of Dots and Partner at Betaworks
Author: Alexander Taub, Ellen Dasilva
Publisher: McGraw-Hill Companies
Published: 07/25/2014
Pages: 288
Binding Type: Hardcover
Weight: 1.12lbs
Size: 9.28h x 6.38w x 1.06d
ISBN13: 9780071822374
ISBN10: 0071822372
BISAC Categories:
- Business & Economics | Development | Business Development
- Business & Economics | Strategic Planning
- Business & Economics | Entrepreneurship
About the Author
Alex Taub is the cofounder of SocialRank, a tool that helps brands find out better information about the people who follow them on social networks. Alex previously led business development and partnerships for online integrations at Dwolla, one of the fastest growing startups in the country. Alex contributes to the Forbes Entrepreneur section twice a month.
Ellen DaSilva is a senior analyst of the business operations team at Twitter, which strategically targets revenue opportunities for -the company. Ellen's past positions include investment banking at Barclays Capital and financial planning at Hillary Clinton for President.
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