Problem Hunting: The Tech Startup Textbook

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company:

• Finding and testing product market fit
• Creating and refining your product
• Selling and marketing your new solution
• Hiring your team and building your culture
• Mobilizing financial, legal, and compliance functions
• Pitching investors and securing funding

Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.


Author: Brian Long
Publisher: Peakpoint Press
Published: 10/03/2023
Pages: 288
Binding Type: Hardcover
Weight: 0.90lbs
Size: 9.00h x 6.00w x 1.10d
ISBN13: 9781510777965
ISBN10: 1510777962
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | New Business Enterprises
- Business & Economics | Leadership