Re-Architecting Trust: The Curse of History and the Crypto Cure for Money, Markets, and Platforms

Trust is the most important thing that we hardly ever think about. Until it's not there. Then it becomes the only thing we think about. Without it our civil society unravels. Trust allows different kinds of people from anywhere to interact with each other. If we all trust the same money, then we can do business together. When we trust a financial system, we can save, borrow, invest, and send and receive money smoothly. Trustworthy online platforms expand our world through marketplaces, social interactions, gig workers, and more.

Throughout history the belief in trust has been codified by rules, regulations, and laws. The challenge with trust, though, is that it eventually becomes corroded - through malice, greed, and, quite often, apathy. History is littered with the carcasses of once trusty solutions that fell by the wayside.

Today, trust in the most basic and important functions - money, markets, and platforms - is at an all-time low. Currencies are rife with inflation, financial firms require ever bigger bailouts, social media algorithms radicalize our friends, and politicians sell out to special interests. We can point blame in many directions, make more rules to combat the ills, but it will fail - just as such efforts have failed throughout history.

Technology has long played an important role both in the evolution of trust and its undoing, especially during periods of historic change, like now. Much of the technology that we dependend on is breaking bad due to misaligned incentives and poor design. But thankfully a newer, more sophisticated, technology can be used to restore trust in our most important interactions and return power and profits back to the people that money, markets, and platforms were meant to serve without censorship or surveillance.

Re-Architecting Trust is a thought-provoking exploration of how decentralized blockchain networks and the digital assets that they enable can reinvent our most important trust frameworks by creating new types of money, reinvigorating how we transact the old kind, disintermediating the least trustworthy financial institutions, and enabling meaningful business models for artists and influencers. Omid Malekan, who has studied cryptocurrencies and blockchain for almost a decade, explains how the mishmash of technologies that enable Bitcoin can be applied to everything that matters to level the playing field, preserve your purchasing power, expand everyone's access to financial services, enable brand new business models and elevate new communities in an ever fracturing society.

Known as the Explainer-in-Chief of crypto, Malekan has a unique ability to make complicated topics accessible to anyone. In Re-Architecting Trust he provides the reader with a guided tour of how money, markets, and platforms have evolved, where things have gone off the rails, and how we can restore integrity. No pie-in-the-sky fantasy, Malekan paints a compelling picture of where we are headed and how you can be a part of it.

Author: Omid Malekan
Publisher: Bookbaby
Published: 07/06/2022
Pages: 336
Binding Type: Hardcover
Weight: 1.57lbs
Size: 9.29h x 6.31w x 1.08d
ISBN13: 9781732027329
ISBN10: 1732027323
BISAC Categories:
- Business & Economics | Bitcoin & Cryptocurrencies
- Business & Economics | Money & Monetary Policy

About the Author
OMID MALEKAN is the Explainer-in-Chief of blockchain technology. He's the author of The Story of the Blockchain: A Beginner's Guide to the Technology That Nobody Understands and an adjunct professor at Columbia Business School where he lectures on blockchain and crypto. His writing has appeared in the New York Times, Wall Street Journal, Financial Times, Spectator magazine, and his own blog on Medium.com. Malekan advises individuals and corporations on the intersection of the old and new, and currently resides in a quiet corner of the Metaverse.