Description
An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
Author: Pankaj Ghemawat
Publisher: Createspace Independent Publishing Platform
Published: 03/10/2017
Pages: 194
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.69h x 7.44w x 0.41d
ISBN13: 9781542852920
ISBN10: 1542852927
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Entrepreneurship
- Business & Economics | Management | General
Author: Pankaj Ghemawat
Publisher: Createspace Independent Publishing Platform
Published: 03/10/2017
Pages: 194
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.69h x 7.44w x 0.41d
ISBN13: 9781542852920
ISBN10: 1542852927
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Entrepreneurship
- Business & Economics | Management | General
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