Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Author Name: Al Ries | Jack Trout
Publisher: HarperBusiness; First Paperback Edition
Publish Date: April 27, 1994
Pages: 143
Binding Type: Paperback
Weight: 4.5 ounces
Size: 5.31 x 0.36 x 8 inches
ISBN Number 13: 978-0887306662
ISBN Number 10: 0887306667
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