Description
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
Author: Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck
Publisher: Sage Publications, Inc
Published: 01/28/2020
Pages: 104
Binding Type: Paperback
Weight: 0.55lbs
Size: 10.90h x 8.40w x 0.30d
ISBN13: 9781544393247
ISBN10: 1544393245
BISAC Categories:
- Business & Economics | Structural Adjustment
- Business & Economics | Entrepreneurship
- Business & Economics | Small Business | General
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