Description
A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century. It didn't work out as he planned.
The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer for all seeking to do business in China, and explaining things the French executive, Xavier Naville, only learned the hard way - like humility and listening to people, and how the Chinese economy is both totally different and a huge opportunity.
Author: Xavier Naville
Publisher: Earnshaw Books Ltd
Published: 08/30/2021
Pages: 384
Binding Type: Paperback
Weight: 0.88lbs
Size: 8.50h x 5.50w x 0.96d
ISBN13: 9789888552894
ISBN10: 9888552899
BISAC Categories:
- Business & Economics | Entrepreneurship
- Business & Economics | Development | Business Development
- Business & Economics | Industries | Food Industry
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