Description
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business--and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:
- Set clear goals for your name and brand before you start
- Craft a brainstorming list based on your business mission
- Build a brand unique to you by creating your own word
- Find the balance between "cool" and clear
- Narrow down your list of names with five easy tests
Author: Brad Flowers
Publisher: Entrepreneur Press
Published: 03/17/2020
Pages: 164
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.90h x 6.00w x 0.60d
ISBN13: 9781599186665
ISBN10: 1599186667
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Entrepreneurship
- Business & Economics | Strategic Planning
About the Author
Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.