Description
The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values.
In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.
Author: Neville Lake
Publisher: Kogan Page
Published: 05/29/2012
Pages: 240
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.21h x 6.28w x 0.68d
ISBN13: 9780749465001
ISBN10: 074946500X
BISAC Categories:
- Business & Economics | Strategic Planning
- Business & Economics | Management | General
About the Author
Neville Lake is a registered psychologist and has been a business and strategic consultant for over 25 years and was a consultant to over 150 businesses. He has worked for some of the world's top consulting firms and spent 10 years as a Director in the consulting division of Price Waterhouse (now Pricewaterhouse Coopers).