Description
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital--you have customers--you can strike back.
In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game--to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.
The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.
Author: Linda K. Yates
Publisher: Harvard Business Review Press
Published: 10/25/2022
Pages: 336
Binding Type: Paperback
Weight: 2.05lbs
Size: 7.40h x 9.40w x 0.80d
ISBN13: 9781633698680
ISBN10: 1633698688
BISAC Categories:
- Business & Economics | New Business Enterprises
- Business & Economics | Entrepreneurship
- Business & Economics | Strategic Planning
About the Author
Linda Yates is the founder and CEO of Mach49, the growth incubator for global businesses with clients including Goodyear, Gundersen Health, Hitachi, Intel, Pernod Ricard, Schneider Electric, Shell, and many more. She is a seasoned CEO and board member with over thirty years of experience bridging Silicon Valley and the Global 1000, creating global strategy, building companies, and driving innovation for large multinationals worldwide.
You can find the author at: mach49.com.