Will It Fly? How to Know If Your New Business Idea Has Wings...Before You Take the Leap

Introducing Launch Aperture, the first intuitive, easy-to-use scorecard for assessing and improving new business ideas. This book covers every facet of entrepreneurial success: product, competition, pricing, strategy, management, finance, operations, even exit strategies.

Author: Thomas McKnight
Publisher: FT Press
Published: 09/04/2003
Pages: 328
Binding Type: Paperback
Weight: 1.01lbs
Size: 9.06h x 6.10w x 0.69d
ISBN13: 9780130462213
ISBN10: 0130462217
BISAC Categories:
- Business & Economics | Entrepreneurship

About the Author

THOMAS K. McKNIGHT has coached 200+ business launches, helping entrepreneurs develop organizational infrastructure, plan for emerging technologies and intellectual property creation, project cash flow requirements and contingencies, and analyze potential return and valuations. McKnight draws upon 29 years' successful experience as Chairman, CEO, VP, and Consultant in both large companies and start-up/early-stage ventures. At Gannett, he helped to launch USA Today, the largest new venture in the history of print journalism. His background includes time at Smith Barney, the White House, the Federal Communications Commission, and the Marine Corps. He holds a B.S. in Business from Miami University and a J.D. from The Ohio State University.