Description
Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?
More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators.
In this book you will learn:
- How to become a more discerning social media user
- How to break into the field of marketing
- What types of storytellers exist in business, politics, and popular culture
- How to tell authentic stories for personal life and business
The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
Author: Karam Singh Sethi
Publisher: Karam Sethi
Published: 05/03/2021
Pages: 162
Binding Type: Paperback
Weight: 0.43lbs
Size: 8.50h x 5.50w x 0.35d
ISBN13: 9781636769066
ISBN10: 1636769063
BISAC Categories:
- Business & Economics | Marketing | General
- Business & Economics | Entrepreneurship