Hello, My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â

Author: Alexandra Watkins
Publisher: ReadHowYouWant
Published: 09/15/2014
Pages: 188
Binding Type: Paperback
Weight: 0.54lbs
Size: 9.21h x 6.14w x 0.47d
ISBN13: 9780369380937
ISBN10: 0369380932
BISAC Categories:
- Business & Economics | Marketing | General

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