Media Writing: A Practical Introduction

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Author: Craig Batty, Sandra Cain
Publisher: Bloomsbury Publishing PLC
Published: 02/05/2016
Pages: 296
Binding Type: Paperback
Weight: 0.79lbs
Size: 8.50h x 5.50w x 0.70d
ISBN13: 9781137529541
ISBN10: 1137529547
BISAC Categories:
- Language Arts & Disciplines | Writing | General
- Social Science | Media Studies
- Language Arts & Disciplines | Writing | Authorship

About the Author

Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.

Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.

Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.