Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Quesenberry, Keith A.
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution by Quesenberry, Keith A.

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Rowman & Littlefield Publishers
Price:
$73.75

Description

Social Media Strategy presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence or the good of the brand. The third edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations.



Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield Publishers
Published: 08/14/2020
Pages: 492
Binding Type: Paperback
Weight: 1.95lbs
Size: 9.90h x 6.90w x 1.20d
ISBN13: 9781538138175
ISBN10: 1538138174
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Industries | Retailing
- Language Arts & Disciplines | Writing | Business Aspects

About the Author
Keith A. Quesenberry, associate professor of marketing at Messiah College, has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University, and West Virginia University.